Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not. Though they’re well-designed, wearing clothing advertising the leading fast-food brand is, in a Sweetgreen era, an unprogressive choice — nostalgia tends to soften capitalist excesses, though. BLACK FRIDAY ... Cactus Jack x McDonalds Action Figure Long Sleeve. Travis Scott is being fined after a crowd of over 500 people queued up at a McDonald's to try his new $6 Cactus Jack meal because he and the fast-food giant failed to get a permit The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. A couple of days ago, Scott had a not very socially distanced launch event at a McDonald’s in Downey, Calif. Scott’s buddies wore special shirts made for employees and cheesed for pictures over the griddle. The t-shirt was given out to McDonald's Crew members to wear during the time when the Travis Scott burger was available. McDonald's debuted the Travis Scott Meal on September 8 — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite. Despite hip-hop’s complete dominance of pop culture, there is still a bit of a lag when it comes to the willingness of large mainstream brands to work with hip-hop stars. McDonald’s shares were up 0.2 percent at $226.43 midday trading on Thursday. There is of course also a Travis Scott Meal, which costs $6 — a specialty burger something like an amped-up Quarter Pounder With Cheese, fries with barbecue sauce and a Sprite — that sadly does not come with a toy. The brown work jacket with “Billions and Billions Served” embroidered on the back ($128) could have been right out of a dawn-of-the-’90s Beastie Boys video. Which brings us back to food. McDonald's collaboration with Travis Scott is causing ingredient shortages for some restaurants trying to keep up with demand. MORE : Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not? They are a Quarter Pounder with Cheese with Travis’ go-to toppings: bacon and lettuce, plus medium fries with BBQ sauce and a Sprite. McDonald's delivered this statement to Vice: "Any claim that McDonald's collaboration with Travis Scott was launched in response to recent litigation is completely false. Though, you could just order each of the items from the menu… It won’t be called the Travis Scott Meal, but you could pretend. McDonald's As a collector, I was much more interested in the grill slip, the small, grease-mottled piece of paper stuck to the top of the box that indicates a special order, and which was marked “The Travis Scott.” It is peak ephemera, utilitarian debris of a peculiar cultural moment. McDonald’s in the UK has just launched the Triple Cheeseburger though, so it’s not all bad news. Juggernauts gonna juggernaut, though. For Scott, it’s the scale of the flex — a partnership with a brand the magnitude of McDonald’s is essentially unheard-of. And in hip-hop, there are fewer more ambitious personal branders than Travis Scott, who has his own festival, several Nike collaborations, a cereal, a Hot Wheels and much more to his name. At the McDonald’s closest to my house on Wednesday, though, there was little hubbub — just another day in the fry-guy trenches. A sign in the outer window featured a glam shot of the meal and referred to it as a “limited time collab.” On the video menu screen inside, a picture of the sandwich appeared next to a scrawled Travis Scott catchphrase: “It’s Lit!” I bought one and can confirm the sandwich tasted … exactly like McDonald’s. In 2020, a fast-food chain looking for equivalent big-tent cultural relevance has few more compelling places to turn than hip-hop, the cultural arena with the most natural and ambitious gift for merchandising. During my childhood years, my family’s kitchen cabinets used to be lousy with the sorts of commemorative glassware you’d get at Burger King or McDonald’s — a Luke Skywalker here, a Snoopy there. Berkshire Hathaway?) The meal comes with a … Apart from disappointed wrestling fans who expected something Mick Foley-themed and found to their chagrin that the Cactus Jack name had been repurposed by rapper Travis Scott, Restaurant … Travis Scott’s partnership with McDonald’s includes a merchandise drop and a limited-edition meal. Travis Scott Meets McDonald’s (It’s Lit!). The 29-year-old Houston rapper has collaborated with the fast-food giant for a … McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. These were part of huge global marketing pushes for creative projects being milked for every last ounce of intellectual property, but also savvy positioning by the restaurants. There are rugs, a lunchbox, socks, a tie, a $90 McNugget body pillow. The … Travis Scott surprises crew and customers at McDonald’s for the launch of the Travis Scott Meal on September 08, 2020 in Downey, California. That said, the collaboration between McDonald’s and Scott, which began this week and includes a range of merchandise and a limited-edition meal, initially seems preposterous — what does McDonald’s know about the right singing-to-rapping ratio? McDonald’s is teaming up with Travis Scott via a new partnership with his Cactus Jack music label. It would all be so sinister, so savagely instrumental, if it weren’t so effective. There’s a television commercial, too, in which an action figure version of Scott — speaking in his real(?) From this action figure commercial to his recent concert on the video game Fortnite, he has been moving toward full time avatar territory. Travis Scott's meal at McDonald’s is so popular that the famous fast-food chain is actually running out of burgers. He is becoming an A.I. On Tuesday, McDonald’s unveiled their new “Cactus Jack” meal in collaboration with hip hop superstar Travis Scott. Ron hasn’t swapped clownery for music yet – 28-year-old Travis Scott has teamed up with McDonald’s for the first celebrity meal since 1992, when they featured a Michael Jordan special. A few weeks ago McDonald's came out with a special, limited edition combo meal they called the Cactus Jack.The meal was an instant best-seller, but one not without its share of controversy. (Some franchisees apparently opposed the partnership, citing Scott’s risqué lyrics.). It’s still a light shock to see DJ Khaled hawking for Geico, or Snoop Dogg for Corona (or Dunkin’ or the General or Tostitos). The Travis Scott meal has been such a success that McDonald's is running out. CACTUS JACK FOR MCDONALD’S https://t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n, — TRAVIS SCOTT (@trvisXX) September 3, 2020. And Scott retains a bit of personal mystery. Partnering with Scott is a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people. As merch goes, the Travis Scott Meal is imperfect in that it disappears — you’ve got nothing to show for it apart from oily skin and a mild gastric hangover. Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. 2020 has been weird, we can agree on that, but did anyone predict Sicko Mode rapper Travis Scott dropping a collaboration with Ronald McDonald? Alongside the special meal, Travis Scott has launched a range of clothes in collab with McDonald’s. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. 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